Startup budget, Tier-1 positioning
Mission
Big Daddy Gaming is a highly disruptive slots studio founded in 2025 by industry veterans Simon Hammon, Daniel Eskola, and Erland Hellström.
Built around the philosophy of Reel Fun. Real Value., the studio launched with a clear ambition to challenge conventional thinking in the slots sector through a disruptive commercial approach. What they needed was a market presence to match. In October 2025, Big Daddy Gaming partnered with PRace to build it.
Standing out from the crowd
Launching a new slots studio meant competing for attention in one of the most heavily saturated corners of the iGaming supplier landscape.
From a standing start, Big Daddy Gaming had no existing media coverage, no social following, and no budget allocated for paid advertorial placements. They required a high-impact launch strategy that could quickly garner sector attention and open editorial doors organically.
Building from
the ground up
PRace was selected as Big Daddy Gaming's agency from day one, building their presence across every relevant commercial channel simultaneously.
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We ran launch positioning, press distribution, executive profiling, and thought leadership in parallel. We pitched exclusive interviews, podcasts, and technical feature opportunities the exact moment the studio went to market.
Here’s how it happened
75+
MEDIA PLACEMENTS
IN FOUR MONTHS
1K+
ORGANIC LINKEDIN
FOLLOWERS IN LAUNCH
WEEK
£0
PAID MEDIA
SPEND
10
TIER-1 LAUNCH
FEATURES
Longevity after launch
Four months in, Big Daddy Gaming achieved comprehensive market exposure across every major B2B publication in the industry - all placed organically without a single penny spent on paid media contracts.
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PRace continues to support the studio's long-term growth through ongoing content strategy and social media management as they expand their game portfolio and scale their global presence.