Building industry visibility for one of iGaming's most ambitious platform providers
Mission
TG Lab is a global iGaming platform provider supplying the technology infrastructure behind some of the world's biggest betting and casino brands, including Betsson. Their core product is a high-performance Player Account Management system supported by compliance tools, retention mechanics and managed services, all built and operated in-house rather than through third-party dependencies.
With technology hubs in Lithuania and Brazil and a managed services hub in Chile, TG Lab specialises in regulated market entry across Europe and Latin America. They had the product, the clients and the ambition. What they needed was a market presence that kept pace with all three.
The untapped channel
PRace's relationship with TG Lab started in PR and communications. Over the course of that first year, a steady flow of market-entry stories, product announcements and executive commentary built significant momentum in the industry press.
However, the LinkedIn page wasn't working as hard as the news deserved. In a market where visibility among operators and decision-makers directly influences commercial conversations, that was a gap worth closing. Extending the partnership into full LinkedIn management was the natural next step.
Building the presence
PRace took on full management of TG Lab's LinkedIn content, developing a bespoke posting strategy built around the people, expertise and markets that define the brand. Content covered regulated market insights, compliance developments, LatAm expansion, executive thought leadership and internal culture, giving the page a consistent voice and a reason for the right audience to follow and engage.
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Critically, the PR work fed directly into the posting calendar. Announcements and market-entry stories generated through the communications remit became the foundation of the LinkedIn strategy, meaning the page was built on a steady flow of real company news rather than manufactured content.
Twelve months of organic growth
65%
ORGANIC FOLLOWER INCREASE,
FROM 8,200 TO 13.5K+
164K+
ORGANIC IMPRESSIONS
IN 12 MONTHS
6.3%
MEDIAN ENGAGEMENT
RATE
€0
ON FOLLOWER
ACQUISITION
53K+
CLICKS
GENERATED
75%
OF POSTS ABOVE
5% ENGAGEMENT
PR and LinkedIn compounding
For TG Lab, PR generated a consistent flow of announcements, market-entry stories and executive commentary that LinkedIn turned into a daily presence in front of the operators, regulators and partners they needed to reach. Real news gave the content substance and LinkedIn gave that news an audience beyond the trade press with follower growth following naturally without any direct spend on acquisition.
PRace continues to manage both workstreams as TG Lab expands its footprint across regulated markets in Europe and Latin America.