Establishing Relax Gaming as an industry leader
Mission
Relax Gaming is one of the industry’s most recognisable slot studios and aggregators, known for some of the best-performing games in recent years.
Home to Money Train, Temple Tumble, and Dream Drop Jackpots, our job was to ensure their LinkedIn matched the standard of their award-winning products.
Creating an industry-leading presence
To truly reflect the premium craftsmanship of their game library, the brand required a complete structural overhaul of its day-to-day communications. This meant transitioning away from generic corporate updates and moving toward a high-frequency, bespoke content framework engineered to stand out in a crowded LinkedIn business environment.
Building the brand
PRace took on full management of Relax Gaming's organic LinkedIn delivery, producing five to ten bespoke posts per week.
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Content mapped game launches, streamer collaborations, behind-the-scenes insights, events, and internal team spotlights. As the partnership developed, our scope expanded into paid social architectures, most recently supporting their launch campaign for Money Train 5.
What it delivered
5-10
BESPOKE POSTS
PER WEEK
21.6%
MEDIAN ENGAGEMENT
RATE, 5X INDUSTRY
AVERAGE
1.3M
IMPRESSIONS IN
UNDER A YEAR
20K+
FOLLOWER
INCREASE
Expanding the brief
What started as organic social management has grown into a broader content partnership. PRace continues to collaborate closely with Relax Gaming across both organic and paid social channels as they bring new games, aggregation partners, and proprietary software products to market.