Bringing iGamingBusiness industry-leading engagement
Beating the algorithm
iGamingBusiness is one of the iGaming industry's leading B2B media brands, delivering news, analysis, and events coverage to a global audience of operators, suppliers, and investors. In early 2025, a LinkedIn algorithm change suppressed organic link previews to tiny thumbnails. Engagement for news publications cratered across the platform. The stakes were high, which is why iGamingBusiness partnered with PRace to respond.
First mover advantage
The algorithm change had fundamentally altered how news content performed on LinkedIn. Standard post formats that had previously driven strong engagement were no longer effective and were seeing diminishing returns. iGamingBusiness needed a partner who could move at speed, produce bespoke creatives in minutes, and sustain that output across hundreds of posts a month.
Integrating with
the editorial team
PRace integrated directly with the iGamingBusiness editorial team on an hourly basis, preparing bespoke graphics and post copy within 10 minutes of publication. This real-time production framework bypassed algorithmic link suppression by replacing plain links with high-impact, visual-first storytelling directly inside the user's feed.
The impact
in numbers
1,500+
PLATFORM-OPTIMISED
NEWS POSTS
117K
DIRECT WEBSITE
CLICKS
#1
MARKET POSITION
ON LINKEDIN
2.9M
TARGETED
INDUSTRY IMPRESSIONS
45K+
FOLLOWERS, UP
FROM 29K
10 MIN
FROM PUBLICATION
TO POST
Growth through
disruption
What started as damage limitation became something more significant. Thanks to our dedication, speed, and industry knowledge, iGamingBusiness came out of the algorithm change as the industry’s leading news source on LinkedIn. We have ensured they are now considered the primary, undisputed destination for breaking sector news across the platform.