Beating the algorithm to defend market leadership
Mission
iGamingBusiness is one of the iGaming industry's leading B2B media brands, delivering news, analysis and events coverage to a global audience of operators, suppliers and investors.
In early 2025, a LinkedIn algorithm change suppressed organic link previews to tiny thumbnails, causing engagement for news publications across the platform to drop significantly. For a media brand whose LinkedIn presence is a primary channel for audience growth and content distribution, the stakes were high. The decision by iGamingBusiness to partner with PRace provided a solution that yielded high dividends.
Protecting reach in a shifting landscape
The algorithm changes fundamentally altered how news content performed on LinkedIn. Standard post formats that had previously driven strong engagement were no longer effective, showing diminished returns. iGamingBusiness needed a partner who could move at editorial speed, produce bespoke creative built for the new format, and sustain that output across hundreds of posts a month.
Integrating with the editorial team
PRace integrated directly with the iGamingBusiness editorial team on an hourly basis, preparing bespoke graphics and post-ready copy within 10 minutes of publication. This meant that every breaking news story was accompanied by platform-optimised creative from the moment it went live.
Results that matter
NEW POSTS
1,500
IMPRESSIONS
2.5M
CLICKS
117,000
Growing through disruption
What started as damage limitation became something more significant. iGamingBusiness came out of the algorithm change with a larger audience and a wider competitive gap than the time preceding the potential disaster.