Building a market reputation for one of iGaming's most exciting new studios
Mission
Big Daddy Gaming is a bold new slots studio founded in 2025 by industry veterans Simon Hammon, Daniel Eskola and Erland Hellström. Creating the concept “Reel Fun. Real Value.”, the studio launched with a clear ambition to challenge conventional thinking in the slots sector through distinctive game design and a fresh commercial approach.
With decades of combined experience across some of the industry's most recognised studios, the founding team knew the assignment. What they needed was a market presence to match. In October 2025, Big Daddy Gaming partnered with PRace to build it, and the positive results have been significant.
Establishing a new studio in a crowded market
Launching a slots studio meant competing for attention in one of the most active corners of the iGaming supplier landscape. Big Daddy Gaming had no existing media coverage, no social following and no budget for paid placements. They needed a launch strategy that could quickly garner attention, media relationships that would open doors at tier-one publications and a content approach that reflected the studio's distinct identity and ambitions.
Building from the ground up
PRace came on as Big Daddy Gaming's strategic PR and content partner from day one, building their presence across every relevant channel simultaneously. We handled launch positioning, press release distribution, executive profiling, thought leadership, podcast placements, interview pitching and brand messaging, all running parallel - from the moment the studio went to market.
Here’s how
it happened
PIECES OF MEDIA COVERAGE IN FOUR
MONTHS FROM ZERO SPEND
75+
PLACEMENTS IN EGR, NEXT.iO, GAMING INTELLIGENCE,
iGAMING EXPERT & INTERGAME
Tier-one
INTERVIEWS, PODCASTS & FEATURE
OPPORTUNITIES SECURED
Exclusive
LinkedIn Presence
BUILT FROM A STANDING START
Longevity after launch
Four months in, Big Daddy Gaming had coverage across every major B2B publication in the industry, all placed organically and none of it through media spend. PRace continues to support the studio's long-term growth through content strategy, social media and thought leadership as they expand their game portfolio and build their operator network.