Turning marketing spend into a commercial pipeline
Mission
EveryMatrix is one of iGaming's leading B2B software providers, delivering casino, sports betting, and platform solutions to operators worldwide.
With a strong product portfolio and a growing global footprint, EveryMatrix faced a familiar challenge; while marketing activity did generate visibility, there were no attributable leads. A case of no clear line between spend and commercial outcome.
In March 2025, EveryMatrix partnered with PRace, and the shift in market dynamics was immediate and sustained.
Closing the gap between marketing and revenue
EveryMatrix needed more than awareness and visibility. It needed a system that could identify, warm and convert Tier-1 operator prospects into qualified sales opportunities, with full transparency into ROI at every stage.
From awareness to pipeline: PRace powering EveryMatrix's commercial growth
PRace developed a single, continuous funnel utilising a six-phase compounded growth plan. Each stage was designed to harvest success data from the previous phase to build on the next, ensuring every Euro of the €41,000 budget was used for high-intent retargeting rather than cold reach.
Across the campaign, we mapped 116 bespoke creatives and provided real-time intelligence directly into EveryMatrix's internal CRM, ensuring the sales team knew precisely which ‘product features’ a prospect had been viewing. Weekly reporting and monthly granular data audits gave EveryMatrix total visibility into performance and ROI.
Results that matter
TOTAL BUDGET
€44,000
IMPRESSIONS
CPC OF
€1.43
VS AN INDUSTRY AVERAGE OF
APPROXIMATELY €10
21M
CPM OF
€1.95
VIDEO VIEWS
ON EACH DEAL SIGNED
550,000
10X
QUALIFIED LEADS FROM
TIER 1 OPERATORS
ROI EXCEEDING
54
OF REVENUE FROM A SINGLE DEAL COVERED PRACE'S ENTIRE ANNUAL RETAINER
2.3%
Tangible Impact
The campaign contributed directly to several signed contracts, including Danske Spil, the Danish national lottery and EveryMatrix's largest deal of 2025. Multiple C-level executives confirmed that the PRace LinkedIn campaign had kept EveryMatrix in their feed for months and played a significant role in landing the first meeting.