How Amelco found its next growth market in North America
Mission
Amelco is a leading B2B betting and gaming technology provider supplying sportsbook, casino, retail, lottery and trading solutions to operators across markets worldwide. Founded in 2006 and originally built on technology developed for major operators including William Hill. Amelco has spent nearly two decades establishing itself as a highly competitive alternative to the largest platform providers in the industry.
By the time they partnered with PRace, Amelco had a strong product and a clear commercial ambition in North America. However the mainstream US sports betting market was becoming increasingly crowded and to stand out, they needed a new angle.
Finding the opportunity
Amelco's technology was well suited to the US tribal operator market, a segment with significant opportunity and comparatively less competition than the mainstream. For Amelco the real challenge was reaching it. Tribal operators are not a straightforward audience to target and building a credible presence in that space required more than a standard campaign.
Building the
audience from
scratch
PRace spent weeks mapping state regulatory databases and tribal casino registrations to build precision targeting lists for specific tribal entities across the US.
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Running over five months, the campaign put Amelco's technology in front of exactly the right decision-makers in exactly the right market.
To convert the traffic generated, PRace also overhauled the Amelco website, redesigning it from the ground up ahead of a 2026 relaunch.
What five months delivered
IMPRESSIONS
333,000
ORGANIC REACH INCREASE
215%
WEBSITE CLICKS OVER 3 MONTHS
33,000
Beyond the campaign
The US tribal market campaign gave Amelco a clear foothold in a high-value segment at the right moment. The rebuilt website gives them the platform to convert that interest as the North American market continues to grow.